Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Matrix 211

Matrix Marketing Marketing Alliance 211

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Matrix 130

Matrix Marketing Marketing Alliance 130

CXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 96

Marketing Marketing Startups Benchmarking 96

Evalueserve

JUNE 18, 2021

All consulting firms have a matrix structure with their operations organized around a cluster of clients, such as a sector group. Technology is a vast sector, which makes it challenging for any business seeking market intelligence to organize relevant data from online sources or build structured insights from them.

Alliance 52

Alliance Matrix Value Chain Knowledge 52