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How to Conduct A Thematic Analysis

Netbasequid

And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?

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Consumer & Market Intelligence Sophistication is a Key Indicator of Business Success

Netbasequid

Both consumer intelligence and market intelligence offer a definite edge. How to conduct market research. Getting the edge with emerging market insights. With that, let’s jump in and look at a few areas brands can polish up to get their consumer and market intelligence on point.

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7 Tips for Text Analysis Success

Netbasequid

Text analysis is the process of sorting, analyzing and gaining insight from text sources. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. Thematic analysis.

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. His list of specialties includes product marketing, preliminary design, systems engineering, technology strategies and competitive analysis. percent less than in 2018.

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Ranking & Monitoring VR Gaming Companies

Netbasequid

With constantly changing market conditions and fluctuating customer needs, it is increasingly more challenging for VR gaming brands to keep up using traditional consumer and market research approaches. As the name suggests, the competitive index measures a brand’s competitiveness in the market. See the full dynamic table.

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3 Top Social Metrics and Why They Matter

Netbasequid

Regardless of your industry, social metrics can provide deep market research insights that inform your brand. That’s why sentiment analysis is one of the most critical social metrics brands can use to understand their relationship with their customers. Viewing Overall Sentiment. 9/8/21 – 10/8/21. We’ll share more on that below.

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