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Creating a competitive intelligence battlecard to help a client win new business

Fuld

A competitor of a global technology consultancy was experiencing a number of operational challenges which were impacting the satisfactory execution of large-scale contracts in Europe, several with departments of national governments. Background + Challenge. Fuld + Company Solution. Download Case Study PDF.

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US Cybersecurity Industry Seen to Get Windfall Due to Growing Threats

ArchIntel

The same study said that as incidents of cybercrimes increased significantly, businesses worldwide channeled their spending on advanced information security technologies. cybersecurity companies are seen to compete fiercely to win the lion’s share of the market. In the face of increasing demand, U.S.

Profiling 104
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Demand for Cybersecurity Seen to Grow as Pandemic Lingers

ArchIntel

These are the profiles of some of them. Executive Profile: Vijay Upadhyaya, Director of Competitive Strategy at Palo Alto Networks. His LinkedIn profile shows that he has worked for other companies specializing in cybersecurity, big data analytics, risk and compliance and IT solutions. He held a similar role at Juniper Networks.

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Aligning sales and marketing leads to 38% higher sales win rates.

Sales 201
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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. Technographics (Tech stack) Do they use technologies that complement your own products? Did they use competitor technologies that you were able to win them away from?

Marketing 218
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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Best For: Crayon is particularly effective for mid-sized enterprises focused on revenue team enablement, and who are looking to track a small number of competitors.

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9 Account-based Marketing Case Studies

CXL

But by targeting their ideal customer profile (ICP) , delivering on their needs, and following up, they still exceeded their goals. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle).