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How to Build a Better B2B Sales Tech Stack

Zoominfo

You’ve probably heard the buzz around the B2B sales tech stack. And if you want success in sales, you need to put one together. Sales professionals experience serious pressure to perform and sell. Every sales professional needs tech solutions to aid performance and help them attain their quotas. But how do you get there?

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9 Account-based Marketing Case Studies

CXL

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. Qualitative-first: Aligning sales and marketing for a comprehensive audience profile. Results of iRidium’s ABM efforts.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Best For: Klue is best suited for mid-sized to large organizations that need a robust solution for gathering and analyzing competitive intelligence across various departments, including sales, marketing, and product management.

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Insight Sales: Why Data and Automation Mean ‘There’s No Going Back’

Zoominfo

We would effectively go knocking on doors to meet the appropriate person at a facility,” says Rose Southwell, the company’s vice president of sales operations and marketing. And though it started as a pandemic lifeline, the shift to data-driven sales prospecting has had a lasting impact on PEC’s own efficiency. “It’s

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