Market Segmentation Marketing Sales Enablement Win 
Zoominfo
APRIL 20, 2020
Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.
Zoominfo
APRIL 20, 2020
Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CXL
JUNE 2, 2022
Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities.
Zoominfo
FEBRUARY 6, 2018
Sales enablement tools and general task automation can help you cut down on the busywork that distracts you from your main goal. New Approach: Sales and Marketing Alignment. When sales and marketing departments don’t work toward the same goals, everyone loses. 5 Different Sales and Marketing Alignment Tips.
Zoominfo
FEBRUARY 14, 2018
Buyers don’t want salespeople breathing down their necks, but they do require them to be on-call when they have questions, need education, or want to buy, and they expect resources and messages personalized to them, not some generalized market segment. 13 Sales Productivity Lessons from the Experts. Sales productivity.
Expert insights. Personalized for you.
239 
Let's personalize your content