Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Two different approaches for calculating total addressable market. Top-Down Market Size.

Analysis 273

Analysis Marketing Marketing Win 273

Zoominfo

OCTOBER 5, 2021

There are a million reasons why personalized content is widely promoted as a sales and marketing best practice. Before you can personalize any content or messaging, you need to identify your target market. Your target market consists of potential customers who share similar characteristics. How do you do this?

Marketing 130

Marketing Marketing Market Segmentation Profiling 130

ArchIntel

JUNE 9, 2021

It will be up to each telco’s competitive intelligence professional to deliver the insights needed to capture market share. Executive Profile: Kevin Cooke, Business Intelligence Manager at Verizon Wireless. Executive Profile: Zack Fields, Senior Manager of Mover Marketing at Cox Communications.

Competitive 104

Competitive Competitive Intelligence Biotech Briefing 104

ArchIntel

OCTOBER 6, 2021

The eLearning market in the United States is expected to grow by $21.64 billion between 2020 to 2024, according to a study by market research firm Technavio. Executive Profile: Archana Rao, Senior Director of Marketing Strategy and Sales at Cengage. Autumn Taylor Chief Marketing Officer Teaching Strategies.

Marketing 104

Marketing Marketing Education Profiling 104

Owler

FEBRUARY 2, 2022

What are their annual sales and revenue figures? How can I increase my share of this market? Business Intelligence Business intelligence or BI focuses on company-related information and competitive insights rather than market-specific ones. What advantages do they have that I don't have? Who are their clients?

Competitive Intelligence 52

Competitive Intelligence Research Competitive Intelligence 52

Wink Intel

JULY 11, 2023

There is a growing preference for mobile point-of-sales in the e-retail business by consumers, which is facilitating insurance companies in finding significant opportunities to identify the needs of a large number of customers and cater to their requirements. million Market structure Fragmented YoY growth 2022-2023 (%) 41.01

Marketing 40

Marketing Marketing Market Segmentation Business 40

ATTEST

FEBRUARY 24, 2023

That’s why you need a consumer insights company that specializes in offering data-driven market research findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.

Profiling 52

Profiling Benchmarking Market Research Marketing Research 52

Happy Market

SEPTEMBER 19, 2022

This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus. You’re listening to the Happy Market Research Podcast. How did you wind up in market research? [00:02:22].

Market Research 52

Market Research Marketing Research Analysis Research 52