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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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Introducing Smart Summaries for Companies

Alpha Sense BI

Rather than searching through disparate sources to glean the information you need on a competitor or corporation, leverage Company Smart Summaries to learn the “table of contents” of an organization. What can you learn with Company Smart Summaries? To get started with Smart Summaries, sign up for your free trial of AlphaSense today.

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How Competitive Analysis Will Benefit Your Company

Owler

Competitive advantages and limitations may be assessed and improved following an analysis, enabling your company to capture more market share and stay ahead of competitors. Learn How to Best Deploy Your Resources as a Company: In-depth market research pinpoints differentiators between you and your competitors' business strategies.

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How to Master a Market Landscape Analysis in Three Steps

Alpha Sense BI

From the Search Summaries module, powered by our Smart Summaries generative AI technology , I can immediately learn about Libre’s role in Abbott’s overall strategy. Conduct a Competitor SWOT Analysis Formalizing a SWOT analysis for key players in a market can bring clarity and identify opportunities for market penetration.

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Debunking 5 Popular Expert Network Myths

Alpha Sense BI

In comparison to the variable cost models of traditional expert networks, our Expert Call Services allow users to save up to 70% in primary research costs. Calculate the return on investment (ROI) of your market intelligence by using our ROI calculator.

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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

Organizations often use software and platforms such as Owler Pro to learn more about their industry. For example, marketers may use newfound data to optimize marketing strategies for a competitive edge, learn more about their audience, and define key performance indicators (KPIs) to improve activities in a market segment.

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What is Search Intelligence? – The Complete Guide

GrowbyData

Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.