Digital B2B Marketing

MAY 16, 2013

'The hardest mistakes to avoid are the ones that don’t look like mistakes at all. Last week we shared 5 B2B marketing mistakes that are hard to avoid , and asked for your contributions to complete the list. Below are six more mistakes, including your contributions, that are deceptively easy to make in B2B marketing. 1. Assuming Your Audience is Just Like You.

Marketing 86

Marketing Marketing Competitive Sales 86

Elegant BI

MAY 15, 2013

I got a text message from my friend, Lola. It read, “Business intelligence tools make me feel stupid”. I responded with ‘LOL’ but she persisted. “trying to do data extraction is like pulling teeth, scattering them, then picking them up and trying to figure out where they go”. I called to continue the conversation and learned that her business intelligence tools were top-heavy, complex corporate performance management and business intelligence software solutions.

Business Intelligence 40

Business Intelligence Intelligence Intelligence Business 40

Digital B2B Marketing

MAY 14, 2013

'Is your B2B marketing activity still built around a series of campaigns? Q1: Security. Q2: Cloud and Mobile. Q3: Lower Cost. Q4: Compliance. Like an old Model T, it might look nice, but it just isn’t practical anymore. What if someone is looking for a solution to improve compliance, but its only Q1? Should they wait until you roll our your compliance campaign?

Marketing 66

Marketing Marketing Banking Education 66