Sat.May 03, 2014 - Fri.May 09, 2014

article thumbnail

A Simple Trick To Improve Your LinkedIn Campaign Performance

Digital B2B Marketing

'If you are a B2B marketer, you are paying attention to LinkedIn. You almost can’t ignore it today. LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. Not to mention the targeting data (but we’ll come back to that).

article thumbnail

Why Most B2B Marketing Efforts Are Wasted

Digital B2B Marketing

'Enterprise B2B marketers spend the majority of their effort marketing to individuals that don’t have any chance to become customers. Your marketing database is full of contacts that will never become clients. Even if it’s well maintained, it is full of tire kickers, companies that are too small or large, or contacts that just aren’t a good fit.