SpyFu

JANUARY 31, 2021

Do you know that feeling you get after completing a blog? You’ve checked all the boxes, from writing compelling content, adding relevant links, inserting images complete with alt text, writing witty social media copy, and adding a click-worthy meta description. You blast it out on LinkedIn, Facebook, Twitter, and through an email campaign, and await the stream of clicks to roll in.

Information 98

Information Marketing Marketing Management 98

Moz

JANUARY 31, 2021

Posted by Tom.Capper. Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change to your site traffic is some kind of seasonality you can ignore, something to celebrate, or a worrying sign of traffic loss. In short: you could enter in a series of data, and it would plot it out on a graph like the image above.

Loss 73

Loss Algorithm IT Business 73

Elegant BI

JANUARY 31, 2021

You Can’t Wave a Wand and Change a Business User into a Citizen Data Scientist. Most business executives and managers have, by now, read the Gartner predictions wherein the average business user will be (or already has been) nominated to become a Citizen Data Scientist. Gartner defines a Citizen Data Scientist as “a person who creates or generates models that leverage Predictive or Prescriptive Analytics but whose primary job function is outside of the field of statistics and analytics.

Business 52

Business Management Business Intelligence IT 52