Fri.Apr 09, 2021

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Product Marketing vs. Product Management (2021 Guide)

Crayon

The difference between product marketing and product management is not an especially clear one. Within a given organization, both product marketers and product managers are intimately familiar with prospects’ pain points , customers’ frustrations, competitors’ value propositions, and, of course, the product itself. Overlap aside, these two roles are considerably different — and equally important.

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How to Visualize Data the Right Way 

Netbasequid

Data visualization is a potent tool for brands. But there’s a right way and a wrong way to do it. Insights from visualized data are impactful to a brand’s decision-makers when executed correctly. Poor data visualizations fail to provide helpful intel and also create misleading impressions that send businesses off course. With that in mind, we’ll look at how to visualize data the right way.

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Debunking Link Building Myths in 2021

Moz

On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them.

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Looking for a new Job? Stand-out from the competition

SCIP

When applying for a job, you need more than luck to stand apart from other candidates. Hiring managers generally select four to six people to interview from the dozens of applications submitted. On our Career Center, your application will be among a smaller, more qualified talent pool, increasing your chances of being selected. Here are four tips for standing apart from other candidates: Communicate accomplishments.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Building a Time Series Analysis Application

Dataversity

Click to learn more about author Maarit Widmann. A complete time series analysis application covers the steps in a Data Science cycle from accessing to transforming, modeling, evaluating, and deploying time series data. However, for time series data the specific tasks in these steps differ in comparison to cross-sectional data. For example, cross sectional data are […].

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Pathmatics Recognized as a High Performer by G2

Pathmatics

Pathmatics is thrilled to once again be recognized as a leader in the marketing analytics and competitive intelligence space by reviewers on G2.