Remove Competitor Analysis Remove Knowledge Remove Learning Remove Restaurants
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Keyword Bidding: What It Is and How to Win Google Auctions

Similarweb

For example, the coffee bean company might use “restaurant” as a negative keyword so searchers looking for a restaurant that serves coffee won’t see the ad selling coffee beans. With automated bid strategies, Google learns as it bids and uses the information it learns to improve its bidding for future auctions.

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People Ask Their Most Pressing SEO Questions — Our Experts Answer

Moz

Or how about pages that are ranking highly in search results, only to get crowded out by a featured snippet, a Knowledge Panel, Google Ads, or whatever the latest SERP feature is? Your competitors are always on your heels, technology is always changing, and Google is constantly changing the search experience.

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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

For restaurant and hotel listings in particular, there’s certainly a lot that can be done to stand out from other listings. With categories, a great place to start is completing a competitor analysis with GMBspy Chrome extension. Proximity for certain types of industries (restaurants, coffee shops, dry cleaners, etc.)

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19 Ways To Promote Your Website and Boost Traffic

SpyFu

Share these illustrations on social media with a caption inviting people to “read the full post here” or “learn more in this blog post.” ” This will instantly capture the audience’s attention and entice them to visit your site to learn more, thus helping you drive traffic to your website.

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