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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! They demonstrate how to eliminate competition and achieve breakthrough growth.

Marketing 260
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The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Smith puts it like this: “If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.” Selling Disruption Show Podcast host Mark S.

Sales 100
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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. This is highly branded content disguised as entertainment and works by way of association.

Marketing 350
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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey. How are you better than the competition? Otherwise, the best you’ll achieve is entertaining window shoppers.