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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

The consumer and retail (C&R) industry is evolving rapidly due to a combination of new innovations and technologies, shifts in consumer preferences and behaviors, and macroeconomic events hindering sector growth.

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What is Search Intelligence? – The Complete Guide

GrowbyData

Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.

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Technology Industry Trends and Outlook in 2024

Alpha Sense BI

2020 and 2021 were marked by increased innovation, accelerated growth, and workforce expansion. On the other hand, 2022 and 2023 brought mass layoffs , falling market capitalizations, and a weakening of global tech spending. As we navigate 2024, the landscape appears positioned for a triumphant comeback.

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How to Use Product Intelligence to Win Customers

Data Hut

By tracking, analyzing, and gaining insights from these metrics’ retailers can gain a comprehensive understanding of information that’s required to stay ahead in the competition. . Also Read: Retail Marketing Strategy: The Road to Success. Scoping your competition. Innovation and Improvement. Smart Pricing.

Win 84
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The Power of Expert Insights as Alternative Data

Alpha Sense BI

The main use cases for alternative data is to conduct research in: due diligence , portfolio management, consumer behavior, competitive landscaping, and private markets. For example, the former Vice President of Opportun suggested that 95% of their marketing for clientele was sourced via alternative data. “95%

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10 Market-Moving Trends to Watch in 2024

Alpha Sense BI

Meanwhile, green bonds are poised to maintain their dominance in the GSSSB market, following a record-setting level of issuance in the first half of the year.

Marketing 111
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How to do competitive market analysis in 10 steps

ATTEST

For example, do they sell through third-party retailers or only direct-to-consumer? This process can highlight the potential to innovate your own business model. Investigate competitors’ market share. Market research is another great resource for competitor intelligence. And which distribution channels do they use?