article thumbnail

What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

article thumbnail

Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

The right to challenge assumptions (A) An internal market analyst should be expected to challenge internal assumptions that are not robust. The analyst should be drawing on a variety of both primary and secondary intelligence. Cultural intelligence (C) From SWOT to TOWS. The analyst needs to be sceptical by nature.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Contify Enhances Market and Competitive Intelligence Offering for Enterprises; Launches Fully Customisable Portals for Teams

Contify

Contify, the AI-enabled market and competitive intelligence solution for enterprises, has enhanced its offering with the launch of fully customisable portals to organise intelligence into separate modules for teams serving different functions and business verticals. About Contify.

article thumbnail

Debunking 5 Popular Expert Network Myths

Alpha Sense BI

Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. Calculate the return on investment (ROI) of your market intelligence by using our ROI calculator.

article thumbnail

What Is Market Entry Research and Why Is It Important?

Netbasequid

Your market research platform should help you assess the field through competitive intelligence including product comparison, market share, and SWOT analysis. For strictly social media competitive intelligence, Rival IQ is a great platform to help you monitor competitor activity in real time.

article thumbnail

Top Corporate Strategy and Development Tools for 2022

Netbasequid

Some of the activities that power these efforts include risk analytics , competitor analysis , SWOT analysis, SMART goal setting, and more. And it all hinges on consumer and market intelligence. With market intelligence, you get to see all the movements within your industry. Competitor Analysis: Rival IQ.

article thumbnail

How to do competitive market analysis in 10 steps

ATTEST

What is competitive analysis? Competitive analysis is a form of market intelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have. Carry out a SWOT analysis.