Remove Competitive Intelligence Remove Market Intelligence Remove Market Research Remove SWOT
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What Is Marketing Intelligence and Why Is It Important in 2022

Owler

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

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Debunking 5 Popular Expert Network Myths

Alpha Sense BI

Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. In comparison to the variable cost models of traditional expert networks, our Expert Call Services allow users to save up to 70% in primary research costs.

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What Is Market Entry Research and Why Is It Important?

Netbasequid

Your market research platform should help you assess the field through competitive intelligence including product comparison, market share, and SWOT analysis. For strictly social media competitive intelligence, Rival IQ is a great platform to help you monitor competitor activity in real time.

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How to do competitive market analysis in 10 steps

ATTEST

What is competitive analysis? Competitive analysis is a form of market intelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have. Carry out a SWOT analysis.

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How to do competitive market analysis in 10 steps

ATTEST

What is competitive analysis? Competitive analysis is a form of market intelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have. Carry out a SWOT analysis.

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How to Conduct Deeper Market Analysis

Alpha Sense BI

Corporate teams use it to maintain ongoing market and competitive intelligence. And yet, not all market analysis is created equal. To be at the top of your industry and ahead of your biggest competitors, you need to be performing deep market analysis that goes beyond standard market research practices.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.