article thumbnail

7 Market Research Examples for Competitive Intelligence

Cipher

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. In many organizations market research and competitive intelligence report into different areas of a company. Therefore it’s common that key information is not shared between the two teams.

article thumbnail

A Comprehensive Introduction to Competitive Intelligence

Crayon

Competitive intelligence (CI) is the process of tracking, analyzing, and activating information related to your competitors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Competitive Intelligence Services

Aqute Intelligence

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. These services are becoming essential for companies seeking informed decision-making and a strategic edge. Competitive intelligence services: What is it, and why do you need it? Let’s take a look.

article thumbnail

Who Uses Competitive Intelligence? 5 Key Stakeholders

Crayon

At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. You know what it is, why it’s important, and how to gather it. That’s awesome. Short answer: your entire organization.

article thumbnail

Sources of Competitive Intelligence: Your Go-To Guide

Crayon

This is where competitive intelligence (CI) comes into play–the process of capturing and analyzing information about your rivals to drive internal strategy changes and tactics.

article thumbnail

How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. It involves collecting and analyzing detailed information about competitors and industry developments to make informed strategic decisions. Start by identifying employees in relevant roles (e.g.,

article thumbnail

Connecting Employees to the “Why Care” and “Where to Go” with Competitive Intelligence Integrations

Crayon

We all know your stakeholders can benefit from competitive intelligence , but let’s talk about the real problem: They have so many places to look for information that, rather than looking, they’ll often just ask a colleague a question instead. Customer Success. Product managers. Product marketers. Content marketers. Recruiters.