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How Big Data Will Change the Future of Marketing

mention

Combining data such as demographics, personal preferences, and legal issues attached to buying profiles will highlight your target market. It begins with the collection of ample qualitative data about your audience. Transactional – Review transactional data from your e-commerce platforms to ascertain purchase history.

Marketing 264
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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

Datapine Blog

Whether you are a complete novice or a seasoned BI professional, you will find here some books on data analytics that will help you cultivate your understanding of this essential field. As of this moment, just 5% of all accessible data is analyzed and used – just think of the potential. The author, Anil Maheshwari, Ph.D.,