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IT, Consulting Company Uses Contify Competitive Intelligence Platform to Enhance Marketing Decisions

ArchIntel

Competitive intelligence solutions provider Contify has deployed its market and competitive intelligence platform to improve an information technology and consulting company’s process in making marketing decisions. This capability is enabled by a customized taxonomy, the competitive intelligence solutions provider said.

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Competitive Intelligence Spotlight: Smriti Singh

Evalueserve

Evalueserve’s “Competitive Intelligence Spotlight” series puts different competitive intelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within Competitive Intelligence, what drove you to focus on sales?

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Competitive Intelligence Spotlight: Abhishek Shulka

Evalueserve

Looking into the future, leaders across segments will capitalize on the digital and information dividend and build robust data-driven strategies to innovate at pace, commercialize with purpose, and create sustainable business advantages. Discover the best strategy for your Competitive Landscape. .

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Four Questions to Ask When Monitoring Your Competitors

ArchIntel

PitchBook , a software-as-a-service company that delivers data, research and technology covering private capital markets, laid down four questions that companies need to ask about their competitors. The competitive intelligence process always starts with identifying one’s direct competitors.

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The Agency Pitch Playbook: Techniques, Tools, and Tactics for Success

Netbasequid

To fully grasp the competitive landscape, use competitive intelligence to monitor various sources, including those we have already mentioned. You can identify their strengths and weaknesses by dissecting their offerings, helping you refine your competitive strategy.

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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. Likewise, executive leadership must have a thorough understanding of the competitive landscape they are operating in while staying keenly aware of evolving consumer trends.

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How Generative AI Revolutionized Market Intelligence in 2023

Alpha Sense BI

Over the summer, we extended this feature’s functionality for additional use cases including company SWOT analysis and competitive landscaping, and applied it to content sets like Expert Interviews. Summarization During Earnings Season In June, we launched Smart Summaries , a game-changer for consuming earnings calls.