Zoominfo

APRIL 20, 2020

Now more than ever, it is critical that sales and marketing leaders establish a strategy and KPIs for short and long-term success in 2020. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible. Yes, I said “and.” Work harder: Increase activity to expand your reach.

Sales 239

Sales Marketing Marketing Market Segmentation 239

Zoominfo

APRIL 20, 2020

Now more than ever, it is critical that sales and marketing leaders establish a strategy and KPIs for short and long-term success in 2020. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable. Work Smarter Focus your efforts where they will make the most impact.

Sales 100

Sales Marketing Marketing Market Segmentation 100

Zoominfo

FEBRUARY 6, 2018

Sales enablement tools and general task automation can help you cut down on the busywork that distracts you from your main goal. To achieve sales and marketing alignment, organizations must define the characteristics of a sales qualified lead (SQL). 3 Expert Opinions on Sales and Marketing Alignment.

Sales 164

Sales Sales Enablement Briefing Market Segmentation 164

Zoominfo

FEBRUARY 14, 2018

So, to get you in the right frame of mind and prepare you for our upcoming event—we’re giving you 15 of the best blog posts about sales productivity. This list includes some of our own blog posts, as well as some great posts from other businesses. 6 Outdated Sales Techniques That Hurt Your Productivity. Sales productivity.

Sales 176

Sales Education Market Segmentation Sales Enablement 176

CXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In this article, we’ll break down nine account-based marketing case studies from brands that hit and exceeded their business goals with ABM strategies and tactics. Learn why they worked and how to apply them to your business.

Marketing 87

Marketing Marketing Predictive Analytics Sales 87