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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

Elero has a track record of increasing win rates for new customers and securing re-compete contracts with current customers. During that time, he was in charge of managing all growth resources for maximum competitive discrimination and win rate improvement. Ryan Albright, Marketing Director, Herbert, Rowland & Grubic.

Copywrite 104
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Strive for marginal gains that keep you winning.

Marketing 124
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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

You would include SEO considerations, such as keyword research , but your content wouldn’t be SEO content per se, and you would measure its success differently. First, conduct extensive keyword research and use it as your foundation for your blog structure, categories, and topics. Step 3 – Brief and outline.

Briefing 114
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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), In short, CXL put winning marketing playbooks on the table for everyone to see. For example, an idea that comes from a marketing manager is brought to life by a copywriter and designer, finely tuned by an editor, and shared by a social media executive.