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Can Your Marketing Team Increase Sales Productivity?

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It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201
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6 Common B2B Sales Problems and How to Avoid Them

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Most companies choose to automate much of this process using various sales enablement tools and technologies. Often, these tools can confuse reps, complicate the sales process, and—in general—do more harm than good. It’s important to remember that technology alone will not improve your sales performance.

Sales 100
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6 Ways to Humanize Your Marketing Efforts

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In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Evoke emotions through storytelling.

Marketing 202
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6 Ways to Humanize Your Marketing Efforts

Zoominfo

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Evoke emotions through storytelling.

Marketing 130
article thumbnail

6 Common B2B Sales Problems and How to Avoid Them

Zoominfo

Most companies choose to automate much of this process using various sales enablement tools and technologies. Often, these tools can confuse reps, complicate the sales process, and—in general—do more harm than good. It’s important to remember that technology alone will not improve your sales performance.

Sales 224
article thumbnail

6 Common B2B Sales Problems and How to Avoid Them

Zoominfo

Most companies choose to automate much of this process using various sales enablement tools and technologies. Often, these tools can confuse reps, complicate the sales process, and—in general—do more harm than good. It’s important to remember that technology alone will not improve your sales performance.

Sales 196