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15 Examples of Creative B2B Content Marketing Done Right

mention

Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. Recruiting talent in a competitive field such as tech can be difficult, but this sociable, approachable, embeddable multimedia content made it all look so fun.

Marketing 350
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Demand Generation: Turn Ideal Buyers Into Superheroes

CXL

A demand generation program engages buyers at every touchpoint throughout the three major stages of the customer journey , from first knowledge of you until they convert into a qualified lead. Entertains. Drift’s Insider Podcasts teach business improvement in a fun and entertaining way. Consideration. Educates; 2. Empowers; 3.

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The Complete Guide to Effective Content Marketing Optimization on YouTube

mention

Demonstrating expertise and nurturing trust: by uploading educational pieces, like tutorials and product explainer videos to YouTube, you show your audience that you’re knowledgeable in your niche and make available information that can help them solve problems related to their pain points.

Marketing 341