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Can Your Marketing Team Increase Sales Productivity?

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Lead scoring helps sales by, not only providing better leads, but it also gives your reps a quick way to identify which leads are worth prioritizing and which can wait until later—effectively saving time and increasing productivity. Improve your sales-enablement content. What are you waiting for?

Sales 201
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6 Ways to Humanize Your Marketing Efforts

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Personal value has twice the impact as business value on B2B purchasing decisions. As a result, businesses must prioritize the human element of their marketing materials if they want to forge lasting relationships with their buyers. Example 2: This ad features a timeline of three images of a sales rep.

Marketing 202
article thumbnail

6 Ways to Humanize Your Marketing Efforts

Zoominfo

Personal value has twice the impact as business value on B2B purchasing decisions. As a result, businesses must prioritize the human element of their marketing materials if they want to forge lasting relationships with their buyers. Example 2: This ad features a timeline of three images of a sales rep.

Marketing 130