Zoominfo

MARCH 5, 2018

Here are a few quick steps to create and share buyer personas with your sales team. Interview your sales team. Sales reps interact with customers all day. Therefore, they have valuable knowledge about customers’ interests and motivations – information you can’t find anywhere else. Improve your sales-enablement content.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

JANUARY 16, 2019

Not only do prospects have an unprecedented amount of information available to them, but they’re also spread out across innumerable channels and websites– making them much harder to reach. Personal value has twice the impact as business value on B2B purchasing decisions. But, the Internet led to a drastic shift in B2B marketing.

Marketing 202

Marketing Marketing Sales Enablement Brainstorming 202

Zoominfo

FEBRUARY 9, 2020

Not only do prospects have an unprecedented amount of information available to them, but they’re also spread out across innumerable channels and websites– making them much harder to reach. Personal value has twice the impact as business value on B2B purchasing decisions. But, the Internet led to a drastic shift in B2B marketing.

Marketing 130

Marketing Marketing Sales Enablement Brainstorming 130