Zoominfo

MARCH 5, 2018

Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Aligning sales and marketing leads to 38% higher sales win rates.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

JANUARY 16, 2019

Personal value has twice the impact as business value on B2B purchasing decisions. As a result, businesses must prioritize the human element of their marketing materials if they want to forge lasting relationships with their buyers. Example 2: This ad features a timeline of three images of a sales rep.

Marketing 202

Marketing Marketing Sales Enablement Brainstorming 202

Zoominfo

FEBRUARY 9, 2020

Personal value has twice the impact as business value on B2B purchasing decisions. As a result, businesses must prioritize the human element of their marketing materials if they want to forge lasting relationships with their buyers. Example 2: This ad features a timeline of three images of a sales rep.

Marketing 130

Marketing Marketing Sales Enablement Brainstorming 130