Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams
Moz
MAY 18, 2020
Work together to brainstorm ideas on how to move forward. One simple change is adding keywords and questions to a new content brief prior to creating content. We’ve done workshops, hands-on training, and even short-term job swaps like having SEOs write e-commerce product detail pages. No process is precious.
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