How to Detect and Improve Underperforming Content: A Guide to Optimization
Moz
SEPTEMBER 27, 2020
That said, content alone cannot and should not be enough for a website to rank well, but it is a pretty great starting point! Example: you hope to rank with a text-heavy blog post for a “how to” keyword where Google is prioritizing video content. This is particularly true for new websites operating in a competitive environment.
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