ROAS and Ad Spend: How to Make Sure Your Online Advertising is Efficient
Similarweb
JANUARY 6, 2021
There’s return on investment (ROI), return on advertising spend (ROAS), ad spend, click through rate (CTR), cost per click (CPC), cost per lead (CPL), cost per opportunity (CPO) and so many more. What are ad spend and ROAS? This is where ad spend and ROAS come into play. What is ROAS? Let’s get back to ROAS (and ROI).
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