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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. Reputation Includes content assets such as blogs and press releases 2. The good news?

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Ep. 572 – A Guide to Tracking Research with Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS

Happy Market

This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing. New for 2022.

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7 Search Ranking Factors Analyzed: A Follow-Up Study

Moz

Posted by Jeff_Baker Grab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. Known original keyword targets for each blog (rather than guessing).

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How Can Smart Data Discovery Tools Generate Business Value?

Datapine Blog

Let’s say that you are a business owner, an analyst, a CIO, or a program manager. This level of discovery can be described and categorized by: Data preparation Visual analysis Guided advanced analytics. Use comparison period features to compare data from two different periods and draw conclusions based on performance and targets.