7-Step DIY Data Segmentation For Account-Based Marketing
Zoominfo
NOVEMBER 22, 2019
Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. Did they use competitor technologies that you were able to win them away from? It’s better to look for the best relationships you have and use them as a benchmark.
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