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How to Conduct Competitive Intelligence Research

Owler

What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?

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The 10 Best Competitor Analysis Tools for 2024

SpyFu

Competitor analysis helps you: Benchmark your performance Identify market trends and opportunities Optimize your marketing and sales efforts Anticipate and counter competitive threats Make data-driven decisions to improve your bottom line How to Approach Competitor Analysis Effective competitor analysis is an ongoing process, not a one-time event.

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How Competitive Analysis Will Benefit Your Company

Owler

Competitive analysis assists business owners and marketing teams to understand their company’s target market by examining the strengths and weaknesses of competitors' business strategies. Competitive analysis includes analyzing competitors' products, price points, and sales and marketing strategies.

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eCommerce Reporting That Transforms Data Into Strategy Gold

Similarweb

Here are some of the types of metrics to track and consider including in your report: Beyond these metrics, you can create visuals to show clients consumer journeys and benchmark their performance against competitors. You have the benchmarks. There is a disclaimer here. The key is in the eCommerce analysis. You have the data.

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eCommerce Reporting That Transforms Data Into Strategy Gold

Similarweb

Here are some of the types of metrics to track and consider including in your report: Beyond these metrics, you can create visuals to show clients consumer journeys and benchmark their performance against competitors. You have the benchmarks. There is a disclaimer here. The key is in the eCommerce analysis. You have the data.

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Competitor Analysis Framework: How-To and Best Practices

Alpha Sense BI

A competitor analysis framework is a strategic tool that empowers corporations to systematically study and understand their competitors’ strengths, weaknesses, strategies, and market positioning—and then benchmark it against their own to create an effective strategy. How to Conduct a Competitor Analysis Framework 1.

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5 Questions to Answer When Evaluating Your Competitive Intelligence (CI) Platform

Evalueserve

There’s no denying the importance of having a competitive intelligence (CI) platform in the “New Normal”. With the variety of competitive intelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitive landscaping, trend analysis, customer insights, or anything in between.