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Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence

Primary Intelligence

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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How Sales Experience Impacts Deal Outcomes

Primary Intelligence

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

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New CI Magazine article - Big Data Can Boost the Value of CI

SCIP

Learn how to build a high-ROI battlecard program that sales loves. What changes are in store over the next 3 years in how companies use market and competitive intelligence? Take a few minutes to share your opinion , and you can win one of 5 Amazon gift cards! Strategic & Competitive Intelligence Professionals (SCIP).

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Strategy-Analytics Revolution

SCIP

Learn how to build a high-ROI battlecard program that sales loves. Discussion in SCIP's all-new online community on CI quick wins. Podcast on strategy, intelligence & leadership. Market Intelligence Analyst at Diageo (Madrid). Popular resources for members. Quick start guide to doing a competitor analysis.

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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

User-Friendly UI & Collaboration Known for its intuitive, user-friendly interface, AlphaSense’s market intelligence platform was designed and built to be easily integrated into an organization’s existing systems processes.

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The optical illusion of job descriptions

Academyci

Make recommendations on sales tactics and product planning to enable… to win in the market. Meet with customers and sales teams directly, conducting win/loss interviews and analyses.”. They send “battlecards” no one every uses. Provide tailored deal support and develop a deep rapport with the field. They are frustrated.

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. It’s all about finding those deal-winning insights that can tip the scales in your favor during negotiations. Need a quote for competitor research?