Maximize Ad Revenue in the Post-Cookie Era
mention
SEPTEMBER 27, 2023
Loss of precision in audience segmentation: One of the biggest strengths of cookies is their ability to help advertisers and publishers understand their users. The result will be unhappy users, a decline in traffic, and a loss of revenue. Source Loss, or no loss, the fact remains that now is the right time to innovate and adapt.
Let's personalize your content