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How to Do a Competitor Analysis the Right Way

Netbasequid

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. For brands wanting to take competitive intelligence seriously, we’ll talk here about how to do a competitor analysis the right way.

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. It involves collecting and analyzing detailed information about competitors and industry developments to make informed strategic decisions. sales, product development team, marketing team).

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

To cut through the noise and get straight to the information that matters, you need a comprehensive competitor monitoring tool. Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition.

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Competitive Comparison: What It Is, Why You Need It, & How to Do It

Netbasequid

What does a competitive analysis offer and why does a brand need it? To that end, here are some statistics that highlight the importance of having competitive intelligence to not only beat out the competition, but win fans: 69% of Americans either changed brands entirely or branched out to new brands post COVID. Let’s check it out!

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Why Companies Need Competitive Intelligence Software and How to Choose the Right One

Netbasequid

Consider factors such as industry focus, geographic coverage, data sources, analysis depth, and update frequency. competitor benchmarking, market trend analysis, or other specific functionalities. Evaluate Analytics and Insights: Consider the analytical capabilities of the competitive intelligence software.

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The Ultimate List of B2B Marketing Tools

Zoominfo

Here’s a quick example: If you manage a corporate blog, you can outline blog post ideas with Google Sheets, collaborate on blog post drafts with Google Docs, and present a blog traffic analysis with Google Slides. Since changes save as you type, marketers no longer have to fear losing documents.

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