Crayon

JUNE 1, 2023

Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

Loss 325

Loss Win Analysis Competitive Intelligence 325

Primary Intelligence

MARCH 7, 2023

When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-loss analysis and voice of the customer programs are meant to drive results and increase revenue.

Loss 104

Loss Win Analysis Competitive Intelligence 104

Aqute Intelligence

AUGUST 30, 2023

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Their direct experiences and diverse viewpoints can provide great insights for your competitor analysis. Your sales team.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

JANUARY 17, 2024

It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitive intelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Find answers to your burning questions around why you win and lose through win loss analysis.

Loss 104

Loss Win Analysis Marketing 104

Primary Intelligence

DECEMBER 8, 2021

Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. Customer experience can benefit from win loss insights in the following ways: Aligning Sales Promises and Delivery.

Loss 104

Loss Win Analysis Sales 104

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

Loss 162

Loss Win Sales Enablement Analysis 162

ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use Competitive Intelligence to the Fullest appeared first on ArchIntel™.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

Aqute Intelligence

APRIL 13, 2023

We use hundreds of public sources across the many competitive research projects that we conduct, but most of the useful information in any one project comes from only a handful of sources, and it’s usually the same sources. Almost every competitor analysis relies on all of the sources below to some extent.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

AUGUST 3, 2021

Computer software company Harness is looking to hire a full-time competitive intelligence manager to join its team in San Francisco, California. Having knowledge in win-loss analysis and data visualization is a plus. The post Harness Posts Job Vacancy for Competitive Intelligence Manager appeared first on ArchIntel™.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

NOVEMBER 2, 2021

Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The job calls for an individual with the skills to manage multiple DX CI projects including sales support, sales enablement, strategic planning and analysis, and customer win/loss program.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

JUNE 2, 2021

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.

Analysis 188

Analysis Competitive Competitive Landscape Competitive Intelligence 188

ArchIntel

FEBRUARY 23, 2021

Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Crayon

MARCH 11, 2022

Read the 2022 State of Competitive Intelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/loss analysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology.

Competitive Intelligence 325

Competitive Intelligence Loss Win Analysis 325

Primary Intelligence

OCTOBER 13, 2021

However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. This disconnect between why sellers think they lose and what really causes losses according to buyers – the sales experience – is where deals go wrong.

Analysis 164

Analysis Sales Loss Win 164

Cooperative Intelligence Blog

DECEMBER 28, 2016

Four of the top 7 competitive intelligence blogs were written in 2009. 2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. Receive our 6-page Win/Loss Cheat Sheets. See you in 2017.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Cooperative Intelligence Blog

AUGUST 26, 2016

I have worked in competitive intelligence for over 25 years and here are some timeless key findings. What Is Competitive intelligence Anyway? Competitive Intelligence is NOT competitor spying. Let Employees Create and Have Access to Customer, Sales & Market Intelligence. Costly move.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Cooperative Intelligence Blog

JUNE 29, 2016

In May, I was honored to give a Win/Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

Loss 100

Loss Win Analysis Competitive Intelligence 100

Netbasequid

JUNE 8, 2021

Here, we’ll examine how product preferences are revealed using competitive intelligence. Your product’s competitive positioning. Messaging must-haves revealed by competitive intelligence. The competitive intelligence you gain from it gives you traction to adjust and hit the sweet spot with your products.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Primary Intelligence

JULY 7, 2021

By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitive analysis. Don’t Skew Your Data. Knowing what questions to ask is half the battle.

Analysis 189

Analysis Competitive Win Competitive Positioning 189

Contify

MAY 5, 2022

The post Beyond Win Loss Analysis: Analyzing Competitors’ Deal Wins to Generate Powerful Insights appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Win 40

Win Loss Analysis Competitive Intelligence 40

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Cooperative Intelligence Blog

JULY 28, 2016

Earlier this year, I was honored to give a Win Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

Loss 100

Loss Win Analysis Business 100

FedSavvy

JULY 12, 2021

This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Take note of what these wins may mean for your competition, including how they impact competitor standings in certain agencies and the success stories they can leverage for future bids.

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Win Loss Counterintelligence Security 130

Cooperative Intelligence Blog

APRIL 21, 2017

My lesson learned: in competitive intelligence projects, when you can listen to the human voice, especially the company’s CEO, do so. Learn more about competitive intelligence. Win/Loss Analysis book ; Amazon link to Win/Loss Analysis book. Connect on LinkedIn Connect on Twitter.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

FedSavvy

NOVEMBER 10, 2020

FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. This is a heavy loss for HII, who inherited this contract from acquisition of Camber. USAF takeaway: SAIC successfully wrested the U.S. Air Force Modeling and Simulation Support Services ( AFMS3 ) 2.0

Loss 130

Loss Win Intelligence Intelligence 130

Netbasequid

MAY 18, 2021

And in so doing, they’re becoming more sophisticated in their market, consumer and competitive intelligence using data analytics powered by artificial intelligence. To stay ahead of your competitors and lead your industry, you need to get serious about your competitive intelligence. Let’s take a look!

Analysis 89

Analysis Competitive Intelligence Competitive Win 89

Primary Intelligence

JANUARY 19, 2022

However, according to a study by Gartner, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer. Sales Experience Analysis.

Sales 160

Sales Battlecard Win Loss 160

Evalueserve

OCTOBER 6, 2021

Competitive Intelligence (CI) gives sales teams critical information surrounding competitors, markets, and customers, which are all key factors when making strategic decisions. Tableau, PowerBI) or decks that take a deep dive into the intelligence and are executive presentation ready. Empower Teams to Act on Intelligence.

Competitive Intelligence 52

Competitive Intelligence Competitive Sales Intelligence 52

Kompyte

SEPTEMBER 12, 2023

As a product marketing manager, your role revolves around bringing teams together. In fact, making sure everyone in your organization is on the same page is vital to the success of your positioning, messaging, and go-to-market strategy.

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Loss Win Management Analysis 79

Fuld

NOVEMBER 1, 2021

This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. The Battlecard also included SWOT analysis of our client and the identification of potential future opportunities arising from their competitor’s difficulties.

Battlecard 52

Battlecard Competitive Intelligence Win Competitive 52

Ellennaylor

JANUARY 17, 2018

This is our third blog of the widely used SWOT (strengths, weaknesses, opportunities and threats) analysis to assess the value of Win/Loss analysis. This blog outlines the opportunities and threats of Win Loss analysis. Win/Loss Interviews Provide Deep Insight. Win/Loss Analysis Doesn’t Just Help Wins.

Loss 40

Loss Win Analysis SWOT 40

Evalueserve

JULY 2, 2021

Round Table Recap: Competitive Intelligence Best Practices for Professional Services Firms. 25 industry professionals shared their experiences in professional services firms that utilize competitive intelligence. Pairing the two: Technology provides access and initial analysis to hundreds of thousands of sources.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Ellennaylor

SEPTEMBER 16, 2017

I was blogging about competitive intelligence at SCIP’s 2009 annual conference in Chicago. I met my SCIP friends and many new people, including some of you on the Competitive Intelligence Ning who I had only met electronically ( I notice the CI Ning is not as popular today as it was in 2009.

Competitive Intelligence 40

Competitive Intelligence SCIP Competitive Intelligence 40

Contify

AUGUST 25, 2020

Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives. When everyone uses the same data, the competition is between who has the better analysis tools.

Competitive Intelligence 64

Competitive Intelligence Research Primary Research Competitive 64

Contify

SEPTEMBER 24, 2020

The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.

Competitive Intelligence 52

Competitive Intelligence Research Competitive Primary Research 52