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Blogging about Competitive Intelligence from #SCIP09 in Chicago

Ellennaylor

I was blogging about competitive intelligence at SCIP’s 2009 annual conference in Chicago. SCIP always provides attendees longer learning opportunities at pre-conference sessions that are a half or full day. I always look forward to our WLC (Women’s Leadership Council) cocktail party at SCIP conferences.

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Boost Your Win/Loss Program with Answers to 5 Questions

Ellennaylor

Last week, I gave a webinar for the Minnesota SCIP chapter entitled, Win/Loss Analysis: How to Capture and Keep the Business You Want. It was moderated by Michelle Winter of SCIP and Julie Johnson , Minnesota SCIP chapter leader. They also won’t give a Win/Loss interview for free.

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Speakers from Bayer, Red Hat & More

SCIP

Strategic & Competitive Intelligence Professionals (SCIP). LEARN MORE. * In order to receive the Certificate, participants must attend all sessions and receive at least 80% on a knowledge exam. 7550 IH 10 W, Suite 400, San Antonio, Texas 78229. tel: 703-739-0696 | memberservices@scip.org | www.scip.org.

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New training options

SCIP

Upcoming training & certification through SCIP. Over 1,000 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 Our next several courses are all about turbocharging the effectiveness of your competitive intelligence work.

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Upcoming Training & Certification courses

SCIP

Upcoming training & certification through SCIP. Over 1,500 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 Optimize Go-To-Market strategy ( Win/Loss, voice of the customer, use insights to enhance sales messaging ).

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How to Create a Competitive Analysis Template in 2023

Netbasequid

It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand.

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Competitor Analysis Template & How-To Guide

Netbasequid

In a previous post, we talked about competitive intelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitive intelligence is having a competitor analysis template to inform your efforts. What is Competitor Analysis?