Alliance Competitive Marketing Research Profiling 
ArchIntel
FEBRUARY 3, 2021
The decline was due mainly to the rise of foreign competition. To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. These are the profiles of some of them. Fifty years ago the U.S.
ArchIntel
MAY 26, 2021
In trying to stay ahead of adversaries, cybersecurity firms are seen to engage in an unprecedented level of competition. These are some of the more notable competitive intelligence professionals in the industry who will chart the way for their companies through uncertain territory. Matt Krumholz Senior Manager Splunk.
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ArchIntel
JUNE 16, 2021
Analysts predict that the road to recovery will be marked by intense competition among industry players. It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. Andrew Martin, CFM senior marketing manager, GE Aviation.
Netbasequid
MAY 25, 2022
Unique and better performing products set a business apart among the competition allowing it to acquire a bigger market share and lead the charge for higher industry standards. It combines market research, professional expertise, and proven processes to improve decision-making and stimulate innovation within the organization.
bazaarvoice
APRIL 5, 2022
Usually, a product marketer’s responsibilities include conducting market research, crafting a compelling product vision and narrative, developing a launch plan, launching the product, and supporting its growth by driving demand and product usage. Product marketing phases. Market research. Positioning.
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