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Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday

Moz

Google has said quite clearly that expertise, authority, and trustworthiness are very important parts of their Quality Rater Guidelines, but the information has been pretty flimsy on exactly what part of the algorithm helps determine exactly this type of content. So I think this one, the ALBERT algorithm really has a lot of potential.

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10 Vital Data Points for a Successful YouTube Marketing Strategy

mention

It’s a bit like chess, but with computer algorithms involved. Plus, if you have a high average view duration, YouTube will also boost your search and recommendation rankings as well — it’s a win-win situation from a strategic standpoint ! This metric is especially important when it comes to rankings and YouTube’s algorithm.

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Fresh Features & Functionalities: A Six Month Look back at What’s New in Moz Pro

Moz

In March, we updated the algorithm that powers DA — to keep pace with the search engines and predict ranking ability better than ever before. Pro tip: Want the inside scoop on which content is most likely to win you a particular feature snippet type on a SERP? Format annotations in Custom Reports. Don’t have a list yet?

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Complete Guide to Google Shopping Ad Extensions, Annotations & Labels for 2023

GrowbyData

G oogle Shopping Ad extensions, annotations & labels are additional contents displayed on Google Shopping ads, apart from the title, price, image & store name, which help your ads stand out in the auction, while enticing shoppers to click on your product ads over your competition. Other Ad Contents: Google Ad Annotations & Labels?