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Outsmarting Your Rivals in the Market: Competition Analysis Tool

Netbasequid

Companies need proper tools, techniques, and talented teams to succeed—and also, an AI-powered competition analysis tool! Using this tool, you can uncover important insights about how your competition operates and its performance. But first—why is it so important to perform competition analysis?

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. Analysts predict that the road to recovery will be marked by intense competition among industry players. Executive Profile: Jim Drea, Business Intelligence and Analytics Director at Parker Aerospace.

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7 Tips for Text Analysis Success

Netbasequid

Text analysis is the process of sorting, analyzing and gaining insight from text sources. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. Thematic analysis.

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Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Netbasequid

Consumer research and market intelligence help you discover changes in your target market as they happen. More than that, since you can connect the dots through a powerful business intelligence system, it is easier to develop creative ways to reach and appeal to the audience. This is known as brand health analysis.

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Social Media Listening: A Must-Have Tool for Brands

Netbasequid

And let’s not forget that we can turn our social media listening tools towards our competitor’s social conversations for the ultimate in competitive intelligence. For example, we ran an analysis on the word “love” filtered through a personal narrative theme to capture only “I love …” conversations. 5/21/21-5/28/21.

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Collecting Business Intelligence Using Social Listening Tools

ArchIntel

Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, recently published a blog post discussing how social listening can be used to collect business intelligence that guides a direct-to-consumer brand’s digital transformation.

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Applying Generational Differences to Continuous Risk Ranking

Netbasequid

And it’s pricey: According to one study, poorly targeted campaigns cost US businesses up to $611 billion annually. Improve the accuracy of your marketing campaigns by applying generational segmentation to your risk analysis process. Use NetBase Quid®’s Intelligence Connector and avoid second-guessing.

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