Remove Airline Remove Algorithm Remove Globalization Remove Predictive Analytics
article thumbnail

What is predictive analytics? Transforming data into future insights

CIO

Predictive analytics definition Predictive analytics is a category of data analytics aimed at making predictions about future outcomes based on historical data and analytics techniques such as statistical modeling and machine learning. from 2022 to 2028.

article thumbnail

AI marketing: How to leverage the innovative tech for e-commerce

bazaarvoice

Another survey of marketing leaders found the primary AI applications also aligned with marketing goals: Content personalization Predictive analytics for customer insights Targeting decisions. Airlines are examples of companies that get a lot of customer service activity. Improving product discovery. A chatbot in action.