Netbasequid
JULY 26, 2022
In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?
Netbasequid
JANUARY 6, 2023
So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.
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Netbasequid
AUGUST 1, 2022
And this is the exact opposite of what needs to happen in today’s consumer-driven business environment. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? They have good reason to.
Aqute Intelligence
MAY 6, 2024
We'll guide you step-by-step, ensuring you capture the essential data to boost your competitive advantage. A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics.
Fuld
FEBRUARY 28, 2022
In fact, we now see CI as an important cog in the machine with a dedicated role, embedded within broader business functions, working hand in hand with product marketing, market strategy, customer insights, sales support and financial planning teams. CI can play a huge role in all these activities.
Netbasequid
OCTOBER 3, 2022
It’s not possible to eliminate bias in market research, not entirely. You want people – both researchers and respondents – to express their personality. The researcher can innovate the process and respondents can more fully reveal themselves. What Is Research Bias? But there are ways to lessen it!
Alpha Sense BI
MAY 27, 2024
Ultimately, intelligence that powers strategic decisions requires knowledge workers–and the wide range of professionals who conduct market research in their functions–to be agile. And while many market intelligence tools position themselves as the solution to this problem, most options aren’t a perfect fit for every company.
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