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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. In my experience, the algorithms from reputable firms do what they say on the tin but what really matters is where you position in the workflow.”

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. It also gives you a competitive advantage.

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Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

Moz

When we think of SEO, many of us are aware of the basics of how Google’s algorithm works, but not many of us are up to speed with SEO on Amazon. Determined to take advantage of this, he made a list of the top products most likely to sell online and settled with books because of their low cost and high demand. Optimize pricing.