Dataversity

APRIL 2, 2021

Human beings are imperfectly dynamic creatures shaped by experiences, biases, and cognitive processes, and this combination of behavior-shaping factors is unique from individual to individual and can even change from day to day. The post The Important Role of Cognitive Science in Marketing Data Creation appeared first on DATAVERSITY.

Marketing 93

Marketing Marketing Competitive Learning 93

CIO

JUNE 5, 2023

Merck Life Sciences, a leading chemical and pharmaceutical company, with 60,000 employees working across 66 countries, was one of them. As part of its RPA strategy, Merck leveraged unattended bots from Automation Anywhere to automate and streamline the creation, management, and distribution of its regulatory processes.

Banking 509

Banking Pharmaceutical Value Chain Human Resources 509

CIO

JANUARY 16, 2024

In the rush to establish technical strategies for making good on the promise of generative AI, many CIOs find themselves running headlong into what may be their most challenging task yet: preparing their organization’s end-users — from knowledge workers and assembly line laborers to doctors, accountants, and lawyers — to co-exist with generative AI.

Innovation 708

Innovation Algorithm Technology Technology 708