mention

JANUARY 13, 2023

For example, you can offer downloadable e-books or gated content on your landing page to get a visitor’s email address. Thus, you must add previous customer reviews and testimonials on your landing page to build trust. You have to authorize your reviews so users can trust them. And for that, you can use lead magnets.

Profiling 274

Profiling Education Marketing Marketing 274

CXL

JUNE 2, 2022

ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. The more brand equity you have, the easier it will be to get customers onside. This keeps the company on the same page and aligned on what matters most.” – Robert Moore, CEO at Crossbeam [via Hubspot ].

Win 82

Win Marketing Marketing Profiling 82

CXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. Gated lead magnets should offer value that exceeds the value in your free content.

Marketing 83

Marketing Marketing Sales Intelligence 83

Zoominfo

AUGUST 21, 2018

It works like this: First, highlight the most compelling statistics within your infographic. Then, include a call-to-action for a gated research report or white paper that expands upon the topic covered in the infographic. How-to videos: Create short how-to videos to establish your brand as an authority in your industry.

Marketing 169

Marketing Marketing Briefing Win 169

CXL

NOVEMBER 7, 2022

Look closely at your brand guidelines and marketing strategy. Think of your data story as another marketing tactic, so the content should match your branding and tone of voice. If what they’ve seen is likely to have them enthused about your brand, provide a call-to-action to encourage further interaction.

Sales 91

Sales Information Analysis Learning 91