Zoominfo

FEBRUARY 6, 2018

Believe it or not, sales reps only spend about a third of their time talking to prospects ( source ). Other tasks include emailing (21% of their day), data entry (17%), prospecting and researching leads (17%), internal meetings (12%) and scheduling calls (12%) ( source ). The key to personalized sales efforts is prospect research.

Sales 164

Sales Sales Enablement Briefing Market Segmentation 164

Zoominfo

FEBRUARY 14, 2018

Buyers don’t want salespeople breathing down their necks, but they do require them to be on-call when they have questions, need education, or want to buy, and they expect resources and messages personalized to them, not some generalized market segment. 13 Sales Productivity Lessons from the Experts. Sales productivity.

Sales 176

Sales Education Market Segmentation Sales Enablement 176

CXL

JUNE 2, 2022

BillingTree’s campaign was a mix of brand marketing efforts and aggressive outbound activity, both of which require heavy account research to get right. Payscale was already running ABM before tapping RollWorks and DemandWorks to help accelerate their results and get more specific with their market segmentation.

Marketing 87

Marketing Marketing Predictive Analytics Sales 87