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How to Perform Market Research: A 7-Step Guide

Netbasequid

Whether you’re a seasoned market analyst or just getting your feet wet in the world of market research, there are seven steps everyone follows. And without this contextual analysis, your market research is pretty worthless. Why Accurate Market Research Matters.

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Shake Shack Channeling Consumers’ K-Pop Love

Netbasequid

And the fascination hasn’t gone unnoticed by brands using consumer and market intelligence to stay hip to emerging trends. Here, we’ll take a quick dip into what’s driving the Korean craze and how brands are drawing upon the inspiration to design winning influencer marketing strategy, with a focus on: Why the world loves Korea.

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Ep. 568 – How to Measure Consumer Emotions Using Passion Points with George Carey, Founder and CEO of The Family Room 

Happy Market

Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. You’re listening to the Happy Market Research Podcast. Then the third lens is for subscribers of this research. Facebook: www.facebook.com/happymrxp. Full-time online.

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How Trend Analysis Works in Marketing

Netbasequid

First, here are a few stats to keep in mind for your next trend analysis: 40% of marketing and sales teams believe data science driven by artificial intelligence (AI) and machine learning is foundational to their business intelligence. Trend analysis is a vital part of your consumer and market intelligence.

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Ep. 552 – HMRP Monday Edition: John Dick, Founder & CEO of Civic Science; Managing Gen Z in the Modern Workplace

Happy Market

This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus. You’re listening to the Happy Market Research podcast. msu.edu/marketing. Full-time online.