Zoominfo

APRIL 20, 2020

Now more than ever, it is critical that sales and marketing leaders establish a strategy and KPIs for short and long-term success in 2020. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible. Yes, I said “and.” Work together: Staying connected in a remote world.

Sales 239

Sales Marketing Marketing Market Segmentation 239

Zoominfo

APRIL 20, 2020

Now more than ever, it is critical that sales and marketing leaders establish a strategy and KPIs for short and long-term success in 2020. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable. Work Smarter Focus your efforts where they will make the most impact.

Sales 100

Sales Marketing Marketing Market Segmentation 100

Zoominfo

FEBRUARY 14, 2018

Buyers don’t want salespeople breathing down their necks, but they do require them to be on-call when they have questions, need education, or want to buy, and they expect resources and messages personalized to them, not some generalized market segment. 13 Sales Productivity Lessons from the Experts. Sales productivity.

Sales 176

Sales Education Market Segmentation Sales Enablement 176

CXL

JUNE 2, 2022

Invoca ended up using PFL’s Tactile Marketing Automation (now called Hybrid Experience Solutions ) to manage fulfillment, shipping, and tracking from a single interface that integrates with Marketo. Granular tracking of the right metrics helped sales reps prioritize prospects soon after receiving their watch.

Marketing 87

Marketing Marketing Predictive Analytics Sales 87