Zoominfo

APRIL 20, 2020

Now more than ever, it is critical that sales and marketing leaders establish a strategy and KPIs for short and long-term success in 2020. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible. Yes, I said “and.”

Sales 239

Sales Marketing Marketing Market Segmentation 239

Zoominfo

APRIL 20, 2020

Now more than ever, it is critical that sales and marketing leaders establish a strategy and KPIs for short and long-term success in 2020. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable. Work Smarter Focus your efforts where they will make the most impact.

Sales 100

Sales Marketing Marketing Market Segmentation 100

Zoominfo

FEBRUARY 6, 2018

Strategies that worked five years ago just aren’t as effective now—and if you don’t abandon your bad habits, your sales productivity will suffer. Keep reading for our top six outdated sales techniques, and learn how to remove them from your workflow and boost your day-to-day productivity. New Approach: Embrace Automation.

Sales 164

Sales Sales Enablement Briefing Market Segmentation 164

CXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In this article, we’ll break down nine account-based marketing case studies from brands that hit and exceeded their business goals with ABM strategies and tactics. Learn why they worked and how to apply them to your business. Resource-intensive?

Marketing 87

Marketing Marketing Predictive Analytics Sales 87

Zoominfo

FEBRUARY 14, 2018

Buyers don’t want salespeople breathing down their necks, but they do require them to be on-call when they have questions, need education, or want to buy, and they expect resources and messages personalized to them, not some generalized market segment. 13 Sales Productivity Lessons from the Experts. Sales productivity.

Sales 176

Sales Education Market Segmentation Sales Enablement 176