Top CEOs Are Still in the Dark on Social Media
Domo
SEPTEMBER 23, 2014
Long gone are the days when CEOs could hide behind their office doors. Employees and customers are beginning to expect the chief executive to lead the way when it comes to brand awareness and visibility. When CEOs are active on social media it sends a clear message to their employees that they are committed to strengthening the company’s brand. A recent Weber Shandwick study found that of those surveyed, 81 percent said social CEOs make better leaders, 82 percent were more likely to trust a CEO
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